Onitsuka Tiger

Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai, a sports shoes company founded by Kihachiro Onitsuka. Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as a lifestyle brand of Asics.